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TEAM

CHARIS
Charis Elphinstone
(Founder and CEO)

CHARIS ELPHINSTONE
(Founder and CEO)

Charis’s childhood in rural Scotland taught her the beauty of nature, the power of play and the importance of resilience. Having experienced boarding and day schools as well as single-sex and co-education, she has a deep understanding of the different pressures and challenges which can arise in each. Despite her dyslexia, she gained a degree in English from Oxford University experiencing first-hand the need for courage and perseverance in learning. A talented artist and skilled sportsman, Charis uses her gifts to inspire and motivate young people. Charis has travelled extensively and believes that compassion, kindness and connection are the values that transform people and society. Charis sees a world full of wonder, hope and joy – despite the challenges she has faced. Her vision is that the young people who encounter LUDOWIDE discover the freedom that comes through self- acceptance and the happiness that follows.

PIERS
Piers Le Marchant
(Chairman)

PIERS LE MARCHANT
(Chairman and Director)

The majority of Piers’ professional life was within the legal sector, first qualifying as a barrister at
All Saints Chambers before moving in-house, working at Lehman Brothers, Nomura and JPMorgan as European Legal Director and Global Chief Compliance. Working in the City for 30 years not only lead him to become one of the most prominent UK counsels in finance, but also enlightened him to the way in which the intense pressures of the city can affect and infringe on mental health. Piers’ understanding of the importance of emotional wellbeing led him in 2016 to begin a new venture: LUDOWIDE.

Piers strongly believes in developing the natural creativity of the brain. He is enthusiastic about film, nature and poetry. He is a kind and compassionate character whose energy and zest for life are contagious.He is the father of four creative and adventurous children to whom he is very close. With the aim of instilling this sense of confidence in other children, he has enabled LUDOWIDE to flourish as a company.s

LILLA
Lucy Owen-Jones
(CAO)

LUCY OWEN-JONES
(Chief Administrative Officer)

Having graduated with a first class masters in Modern History from University of St Andrews and a graduate diploma in Law, Lucy is currently completing her legal training. With emotional intelligence to match her academic prowess, Lucy is an intuitive, organised and kind young woman, with energy in abundance and hobbies of hockey and crosswords in the park. She is now bringing her various skills to ensure that clients and the LUDOWIDE team are well looked after as CAO.

FAFY
Fafy Kashani
(Director)
FAFY KASHANI
(Director)

Fafy graduated with a degree in Mathematics and Management and a Master’s in Information Processing and Neural Networks over two decades ago. She has since explored the more creative side of her character, working in interior design, always believing that people are not just made up of one facet. Fafy is well-acquainted with diversity, yet she felt lost navigating her way through what seemed a very natural part of life: family. Fafy currently has two children, the eldest child on the autistic spectrum with ADHD. She embarked on a gruelling yet enlightening journey to ensure both her children received the help to unlock their potential and thrive. During this journey, she realised that, despite having access to a wonderful team of medical professionals, real, practical help for her daughter and their whole family was scarce. For this reason, Fafy joined forces with LUDOWIDE to help similar parents better understand and communicate with their children. LUDOWIDE believes in practical help and real solution. Fafy’s warm and empathetic nature will ensure that no parent ever has to struggle alone, and that no child ever feels misunderstood. Fafy believes that with the help of the skilled team at LUDOWIDE, parents will begin to realise that difficult roads can often lead to beautiful destinations.
LEILA
Leila
(Principal Researcher)
LEILA


Leila holds a BSc, MSc and PhD from UCL in the field of Psychology and Cognitive Neuroscience, and is currently training to become a Clinical Psychologist. She has conducted research in the area of social development and social functioning in various clinical disorders and also in healthy young people and adults. She has also contributed to research projects in the NHS and the third sector to help to monitor, evaluate and/or develop services. She also spent three months at the Parliamentary Office of Science and Technology (POST) as a research fellow during her postgraduate studies, conducting two research projects and briefings exploring the developments within the field of criminal justice, in order to inform policy-makers.
FATIMA
Fatima
(Senior Researcher)
FATIMA

Fatima has a first degree in clinical psychology and an MSc in developmental psychology from UCL. Her MSc thesis focused on imprisoned mothers’ reflective functioning in the face of impending separation from their babies. Fatima is also a trained therapist with a diploma in integrative psychotherapy. She is currently undertaking a PhD at UCL and her research focuses on risk and resilience within the context of preventative maltreatment interventions. Fatima works as a freelance researcher with a focus on social policy and developmental psychology and one example of her work includes co-authoring a report for the Social Mobility Commission on helping parents to drive upward social mobility in children’s early years.
SARA
Sara
(Senior Researcher)
SARA

Sara has graduated in Psychology from Aston University, in Birmingham. She holds a MSc in Mind and Brain Sciences from UCL and a MSc in Neuroscience of integrative biology from Sorbonne Universités and École Normale Supérieure in Paris. She has conducted an extensive literature review as well as original research on a population with a rare metabolic condition to investigate the effect of dysfunctional metabolism on cognitive development. She is currently enrolled in a Doctoral Training Programme at UCL founded by the Leverhulme Trust: during her PhD she aims to understand how the brain develops and works in the real world. She believes this is the first step towards building a society where young brains can develop healthy and to their full potential.
LYDIA
Lydia
(Senior Principal)
LYDIA

Lydia does more than simply inspire children. With a doctorate in Psychology, she takes those children who may going down damaging paths and very gently turns them around to show the more playful, constructive side of life. Her impact on the lives of children is dramatic – particularly with those who have reached a point where psychologists and psychiatrists fail to make progress. Lydia considers the young person as a whole, focusing on areas of strength and confidence – no matter how small – as a tool for inspiring those other areas that have perhaps been neglected or overlooked. Lydia’s drive and purpose comes from her passionate belief that no child lives in a box; she believes in possibility, broadening horizons and curiosity.
ALICE
Alice
ALICE
(Consultant)

Alice is well versed in the importance of motivation, perseverance and hard work but she also understands the value of kicking back and switching off. She has found a fabulous balance in her love of travel, travelling solo in Zimbabwe and Panama, caring for wild animals, playing sport and hiking to the peaceful bliss of mountain tops. Alice is a dynamic and caring undergraduate who is studying to become a vet. She is a straight A grade student (Maths, Chemistry and Biology) who left little unturned in terms of what her school days had to offer. Alice’s more recent work with young people pays forward her discovery of how life pieces together hard grit and gentle appreciation. She has worked both one to one and in youth groups, teaching her subject with skill and sharing her kindness with unparalleled insight. She loves building up confidence in those she meets and easily builds trust. Recent feedback from a client marvellously summed up that Alice “walks alongside those she teaches rather than preaching from above.”
ASHLEIGH
Ashleigh
ASHLEIGH
(Senior Consultant)

Ashleigh is passionate about working with children, and has experience interacting with children aged 4-19 with a range of interests and abilities. Originally from Belfast, Northern Ireland, Ashleigh grew up enjoying activities such as music (she plays both the clarinet and alto saxophone to Grade 8), sports, amateur dramatics, and spending time in nature. Having read Natural Sciences at the University of Cambridge, followed by obtaining a Distinction class Master of Research degree in Biodiversity, Evolution and Conservation from UCL, and currently pursuing a PhD in Environmental Science, Ashleigh appreciates the importance of stress-management, self-care and a strong support network. She is empathetic and understanding of the pressure children are often under, from schoolwork and extracurricular activities, to fallouts with friends and struggling to fit in, and strives to empower and build the confidence of every child she works with so they can face whatever challenges they may come across.
CAROLINA
Carolina
CAROLINA
(Senior Consultant)

Carolina is the youngest of five siblings—all girls—and would often accompany her older sisters on babysitting jobs. Through these experiences, she developed a love of children and a desire to help them learn and grow. Educated in the US, Carolina deepened her passion for mentoring and tutoring while completing her volunteering hours for National Honors Society. After high school, she served for three years as a camp counsellor for girls ranging in age from five to sixteen and further developed skills to help foster in them confidence, independence, and strong self-esteem. Carolina always offers lessons tailored to each child with whom she works, making the child feel special and the lessons enjoyable. This helps instil a joy of learning and desire to achieve. Carolina is a graduate from the University of Texas at Austin with a major in Biology and minor in Communications focusing on health and interpersonal relations. She attended her junior year at the Royal Veterinary College, where she studied the Bioveterinary Sciences. She rides horseback, loves dogs, appreciates the arts and feels right at home in London.
DAVID
David
DAVID
(Managing Consultant)

David studied Theology at the University of Oxford, and was made a scholar, finally being awarded a 2.1 degree. He is friendly and approachable with a great deal of experience in tutoring the Humanities (English, History, Religious Studies) from year 5 and 6 right up to A2 level and across all boards. He has taught regularly over the past few years and has built prolonged relationships with his students. David strongly believes that purely academic minds don’t necessarily make good teachers. He is passionate that good teaching requires a kind of 'human intelligence,' an ability to be able to read a pupil's mind in order to locate the problems that are inhibiting their progress, and offer the appropriate advice that is going to be able to help them on their academic journey. As a result his approach to each student varies. However what remains constant is a strict focus on answering the questions that are presented, an emphasis on basic writing techniques that convey their points with clarity, as well as the aim to improve every student’s self-belief.
EMILY
Emily
EMILY
(Senior Principal)

Emily provides bespoke therapeutic sessions for children encountering developmental challenges, including children on the autistic spectrum. She is a creative, big picture thinker and as such has a holistic focus, tailoring sessions to the child and their interests and taking into account all aspects of their academic, emotional and social development. With a degree in Law, an MSc in Psychology and studies in family and system therapy upcoming, Emily values continual education and exploration and fosters this love of learning in the children she works with. She humorously describes herself as a “part time yogi” and likes to incorporate mindfulness based practices into her sessions. She writes for a travel and lifestyle magazine and has an adventurous nature, having lived in Singapore and in Sydney.
EMILYLOCKE
Emily
EMILY
(Senior Consultant)

Emily offers supportive and empathetic assistance to young children in order to guide them in building their identities. She has spent time volunteering at home and abroad in children’s nurseries, working to make sure each child felt special amongst the whole class. She is a recent graduate from Durham University with a degree in Geography, before which she undertook an Art Foundation Diploma. She continues to have a great passion for art and photography after her course and loves to get children involved in as many arts and crafts activities as possible. She has long term experience of many environments, countries and cultures through a childhood spent in various locations. By nature, she is an independent and proactive person who handles new and challenging situations with confidence. Her education has encouraged her to think, analyse and consider new situations and to take a well- structured positive approach to all projects and problems.
FLORA
Flora
FLORA
(Consultant)

Flora is a passionate psychology graduate with extensive experience with children. She has worked 1-1 with children with special educational needs in a primary school, for the family of a touring musician, and as a PA for several first-time mums. Flora genuinely loves talking to children, and her emphasis on emotional wellbeing allows those she works with to develop their confidence over time. Having recently returned from an extended solo-trip to India and Lebanon, it’s safe to say that she is adventurous and naturally inquisitive. When she’s not trekking in the Himalayas, find her on a yoga mat, reading a good book, or both!
GEORGE
George
GEORGE
(Senior Principal)

George is a philosophy graduate with an MSc in psychology, currently working towards a doctorate in counselling psychology. He has worked as a youth mental health wellbeing trainer for MIND, and is passionate about engaging with young people through understanding and relating to their own world views and experiences. Coming from a family with three siblings, George is familiar with the family and educational dynamics that can sometimes cause so much stress and confusion at a young age. George’s interests are in mindfulness meditation, gardening and outdoor pursuits.
GEORGIA
Georgia
GEORGIA
(Senior Consultant)

Since graduating with a first class Masters degree in Latin American Studies from UCL in 2017, Georgia has been working in the non-profit sector undertaking research and advocacy work related to human rights, women’s empowerment and social justice. At present, Georgia works for a healthcare foundation, which attempts to understand how social factors affect urban health. Her path towards mentorship started whilst teaching English to 11-18 year old Spanish students during a five-month teaching programme in Valencia, where she found that building a relationship based on trust with her students fostered a strong confidence, engagement and interest in the subject. Incomparable amounts of enthusiasm, and her active-based learning approach, allows those she coaches to re-gain belief in their capabilities and excitement for learning.
HOLLY
Holly
HOLLY
(Managing Consultant)

Currently studying for an MPhil in American History at the University of Cambridge, Holly is a History graduate from the University of York, where she achieved First Class Honours with Distinction and was awarded the History Department Prize for Best Overall Performance by a Single Honours Student (2018). She has teaching and tutoring experience, including tutoring GCSE History students while doing A Levels and an internship with Teach First, where she taught Maths to a Year Five class in Oldham (for which she received a graduate job offer). At school, she established two History societies for students in Years 7-9, and worked as a Young Consultant for the Geffrye Museum, influencing the young people's programme. Since commencing her research at Cambridge, she has established two reading groups, discussing works of feminist and cultural history.
JESS
Jess
JESS
(Consultant)

Jess graduated from the University of Oxford with a 2:1 in Biological Sciences and whilst she thoroughly enjoyed her studies, she looked forward to the days where she could play football with her college team. As a highly energetic and social individual, sport was the perfect contrast to studying and she was soon representing her university in matches. Due to her experience working as a child minder for ages six months to 11 years through university, once Jess moved to London to complete her masters in Control of Infectious Diseases, she also tutored KS3 biology. She believes that children will always thrive best in happy and fun environments and hopes that her enthusiasm for her passions, sport and science, becomes emulated in the children she spends time with.
JOSH
Josh
JOSH
(Managing Consultant)

Josh is a Senior Policy Adviser at HM Treasury, where he leads on public spending strategy and the 2019 Spending Review. Previously, Josh was a Senior Policy Adviser on EU Exit at HM Treasury and before that, spent 18 months on the Civil Service Fast Stream graduate programme where he completed postings at the Department for Communities and Local Government, Department for International Development and on secondment in the charity sector. Josh graduated from Hertford College, University of Oxford in 2015 with a First Class degree in History. He grew up in Edinburgh and now lives in south London. Outside of work he is involved in a number of different university access projects, and enjoys running and playing football.
LUCY
Joe
JOE
(Consultant)

Joe is a story-telling actor & musician recently graduated from three years of drama school in Oxford. He is patient, caring and encouraging and loves meeting new people from all walks of life whenever he can. Unsurprisingly this makes Joe a complete lover of travel and adventures as well as telling stories about them when he’s back home. He has travelled far and wide from road-tripping in USA to touring China and Japan- but sometimes he does need his rest and some down-time on his play station or reading one of the classics! He is in a folk band and regularly enjoys writing, recording and busking with them in his free time. Having now found a base in London, Joe looks to encourage children and young people to become enthusiastic about the world around them and to find a joy in learning in order to discover and realise their full-potential and aspirations.
ZOFIA
Zofia
ZOFIA
(Consultant)

A former teacher, Zofia has extensive experience working with children. She is warm, creative, reliable and comes with exceptional feedback from those she has worked with. Having lived in various countries growing up, Zofia has a wealth of understanding of the challenges young people face when starting new schools and forging friendships. She has a playful outlook on life - never far from adventure, fun and joy. Yet, Zofia also has a wonderful capacity to slow down and appreciate life’s intricacies. She is curious about the world around her both in terms of exploring London’s cultural opportunities and discovering the countryside.
PETER
Peter
PETER
(Managing Consultant)

Peter is a fully qualified maths teacher with a PGCE from Oxford University and a first class honours degree in mathematics from the Open University. He has experience teaching the new GCSE syllabus and can cater for all abilities from Key Stage 2, 3 & 4 right up to A-Level. It is this deep knowledge of maths throughout the entirety of a student’s academic journey which gives Peter the tools to lay a strong foundation in order to prepare for future challenges. Peter believes communication and enthusiasm are vital to develop the tutor-student relationship, adopting a flexible and open minded approach in order to best tailor his teaching style to suit the social and academic needs of each individual student. He often finds a patient and methodical approach is key to achieving a thorough understanding of content. Peter has also taken his passion for teaching maths abroad with spells in Accra, Ghana and rural Uganda with a charity.
WILL
Will
WILL
(Consultant)

Will is a charming, kind and intuitive young man who had is currently doing wonderful things for LudoWide as a tutor and mentor. A massive hit with teenager, drawing from his own experience as head of the family with two younger brothers, he has been motivating and inspiring boys as they make the confusing - but exciting - transition from school boy to young man. Funny and adventurous, he offers each child a real opportunity to safely and playfully explore the possibilities of this age.
CLARA
Clara
CLARA
(Consultant)

Clara is predicted to graduate with a first class honours in BSc Psychology at UCL. Growing up as the eldest of three siblings, with her brother having multiple physical and mental disabilities, she has extensive experience in handling high-pressure, challenging situations with patience and understanding. Always looking to push the boundaries of her comfort zone, she travelled to Sri Lanka to volunteer as mental health activity supporter. She learned to develop innovative and engaging teaching methods, specifically tailored to the needs and abilities of various individuals. Drawing on her diverse experiences, she is convinced that academic success is built upon emotional wellbeing, which strongly guides her approach to teaching and mentoring. Her hobbies include yoga and riding, as well as boxing, an eclectic mix reflective of her personality: mindful and diligent, but not afraid to pack a punch!
IMOGEN
Imogen
IMOGEN
(Senior Principal)

Imogen is a creative and empathetic Oxford graduate who is about to start a graduate diploma in law. Having studied English at university, she brings a genuine passion to her subject — as well as an encyclopaedic knowledge of Harry Potter trivia! She is dedicated to finding fun and imaginative new ways of tackling even the (slightly more!) boring parts of the 11+ and 13+. A staunch supporter of educational games, Imogen combines patience with enthusiasm to build her students’ confidence over time and encourage a love of learning for all things English.
NORA
Nora
NORA
(Managing Consultant)

Nora comes from an academic background in Cultural & Business Studies and Public Policy and is pursuing a career in Human Rights. Alongside her professional pursuits, she has always sought engagement in teaching, counselling and mentoring, especially in the context of global learning, intercultural understanding and integration. Speaking four languages, her experience spans being an au pair, homework tutor, language teacher, integration mentor to refugees and still today a steady companion to many of those young kids she has met. Nora’s open heart and mind reflects in her teaching, always encouraging children to build on their unique experiences, personalities and strengths. Her sessions are known to be dynamic and colourful, whilst also providing room to develop trust and nurture emotional and mental child wellbeing.
JESSIE
Jessie
JESSIE
(Consultant)

Jessie is a practicing artist. She was a fine art graduate at Central Saint Martins, winning the Cass Art prize for her inventive use of material. Recently she has been accepted on the Masters programme at the Slade, continuing her interest in the expanding field of paint. Influenced by a life living abroad (Belgium, Turkey, Russia, Egypt, Switzerland and China), Jessie is able to adapt quickly to differing environments. She is a keen sportswoman, playing hockey, netball and tennis at a high level. Her energetic, fun and emotionally inquisitive approach has made her a highly popular teenage holiday camp leader and mentor in 1-1 child care. Her enthusiasm and alternative thinking enables the young, contemporary learner to gain new skills, whilst growing in confidence and self-belief.
INES
Inès
INES
(Consultant)

Inès is originally from Lyon in France and is currently studying Business Management at Queen Mary University. She has a keen interest in fashion business which has given her a creative and inquisitive attitude. She has extensive experience in mentoring and nannying and is currently working for two young boys. Her kind and joyful disposition has led her to always encourage and nurture the children she has looked after. Inès particularly enjoys being outdoors, baking and painting, all of which are experiences she seeks to share and teach children. Her adventurous nature is what had encouraged her to move to London and she is always looking to discover new opportunities. Inès is passionate about being able to share her French language and culture with those around her and is sure to bring this colour to any family she works for.
CLEMENTINE
Clementine

CLEMENTINE
(Consultant)

Clementine is an adventurous actress just about to graduate from three years at drama school. She leaps into new and unfamiliar situations with an excitement to learn and she loves to embrace the complexities of both people and life - she herself is both a girly girl and an absolute mud-loving tomboy! She has led on numerous summer camps for children and youth and organised activity camps for inner city children in Hong Kong. Clementine has spent considerable time in both HongKong and the Philippines living alongside men, women and girls who have either decided to leave, or escaped from, their rough backgrounds. She has returned to England with a passion to encourage children and youth to be able to recognise their needs, discover what they love doing and to learn how to rest well.